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Convert has been acquired by Abbey Road Capital
Background: Convert IT Marketing, LLC (“Convert”), founded in 2011 and based in Ft. Lauderdale, FL, provides outsourced pay-per-click marketing solutions for local law firms in specialty practices throughout the U.S. Convert IT’s unique and proprietary strategies deliver superior performance to its 500+ customers in terms of cost and quality of leads, placing it in the top 1% of all digital marketers serving the legal vertical.
Cassel Salpeter:
Served as exclusive financial advisor to the Company in its divestiture of the Neo Urinary conduit assets
Ran a competitive sales process, identifying and contacting strategic and financial parties
Provided the owner with advice from pre-engagement to post-close
Challenges:
Limited buyer universe
Multiple offers ahead of the completion of initial calls
Outcome: On August 31, 2018, Convert IT was purchased by Abbey Road Capital.
https://www.casselsalpeter.com/wp-content/uploads/2024/05/CS_Website-Case-Study-Logos_05.03.24_ConvertIT.jpg321385roaradminhttps://www.casselsalpeter.com/wp-content/uploads/2025/04/CasselSalpeter_15th-Anniversary-Logo_Website-Header_1112-x305_Option-2-1030x283.pngroaradmin2018-08-01 17:16:532024-05-03 18:07:26Convert has been acquired by Abbey Road Capital
