Convert has been acquired by Abbey Road Capital
- Background: Convert IT Marketing, LLC (“Convert”), founded in 2011 and based in Ft. Lauderdale, FL, provides outsourced pay-per-click marketing solutions for local law firms in specialty practices throughout the U.S. Convert IT’s unique and proprietary strategies deliver superior performance to its 500+ customers in terms of cost and quality of leads, placing it in the top 1% of all digital marketers serving the legal vertical.
- Cassel Salpeter:
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- Served as exclusive financial advisor to the Company in its divestiture of the Neo Urinary conduit assets
- Ran a competitive sales process, identifying and contacting strategic and financial parties
- Provided the owner with advice from pre-engagement to post-close
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- Challenges:
- Limited buyer universe
- Multiple offers ahead of the completion of initial calls
- Challenges:
- Outcome: On August 31, 2018, Convert IT was purchased by Abbey Road Capital.
