Cassel Salpeter Facilitates Reorganization of Eco-Friendly Air Freshener Company Enviroscent Through Chapter 11 Plan

MIAMI – August 26, 2025 – The special situations practice group of Cassel Salpeter & Co. (“Cassel Salpeter”), an independent investment banking firm that provides advisory services to middle market and emerging growth companies in the United States and worldwide, announced that it has successfully assisted in facilitating the reorganization of Enviroscent, Inc. (“Enviroscent”), an eco-friendly air freshener company, through a plan of reorganization under a  Chapter 11 bankruptcy proceeding in the U.S. Bankruptcy Court for the Northern District of Georgia.

Headquartered in Atlanta, Georgia, Enviroscent develops and manufactures eco-friendly branded and private label air freshening products sold to consumers via omnichannel and subscription-based offerings. Enviroscent’s patented technology enables the consistent distribution of fragrance without the use of toxic chemicals.

Enviroscent filed for Chapter 11 bankruptcy protection in December 2024 and Cassel Salpeter was engaged by the Debtor to assist in exploring strategic alternatives. Ultimately, the best outcome for the estate was filing a plan of reorganization which allows the company to continue operations, restructure its balance sheet, and return to its former growth trajectory via distribution and licensing opportunities and products under development.

The Cassel Salpeter team was led by Managing Director Philip Cassel, with the assistance of Director Laura Salpeter and Senior Associate Edward Kropf.

The Enviroscent team was led by CEO Kevin Coen with the assistance of CFO Yogi Pai. Cameron McCord of Jones & Walden LLC served as counsel for the debtor.