Background: Primary Eye Care Center, P.C. (“Primary Eye Care Center”), headquartered in Bloomfield, CT, is a highly-regarded eye care practice with three locations and an ambulatory surgical center near Hartford, CT. The practice developed a strong network over its nearly 60-year history, drawing patients from immediate and surrounding counties.
Cassel Salpeter:
Served as financial advisor to the company
Ran a focused, competitive sales process, identifying and contacting private-equity backed strategic buyers
Successfully identified a strategic acquirer for the practice and worked closely with the physician owners to achieve an optimal transaction
Challenges:
Managing staffing and operational complexities
Ensuring that sellers’ post-transaction objectives were met
Maximizing and delivering value for the practice
Outcome:In June 2023, Primary Eye Care Center was acquired by ReFocus Management Services, LLC, (“ReFocus”). ReFocus is an eye care management services organization with locations across the Northeastern U.S. and is a portfolio company of Zenyth Partners.
https://www.casselsalpeter.com/wp-content/uploads/2024/05/CS_Website-Case-Study-Logos_05.03.24_Primary-Eye-Care-Center.jpg321385Walker Matzkohttps://www.casselsalpeter.com/wp-content/uploads/2025/04/CasselSalpeter_15th-Anniversary-Logo_Website-Header_1112-x305_Option-2-1030x283.pngWalker Matzko2023-06-01 17:28:052024-05-03 17:59:26Primary Eye Care
Background: Central Research Associates, Inc. (“CRA”), based in Birmingham, AL, is a leading, founder-owned, multi-specialty clinical research site, offering clinical trial opportunities to patients in Birmingham and the surrounding areas.
Cassel Salpeter:
Served as financial advisor to CRA
Successfully identified a strategic buyer interested in expanding its footprint in the Southeastern U.S.
Was deeply involved in the process from buyer selection through closing
Challenges:
Expedited marketing process to ensure the sellers timeline was met
Maintained original deal timeline despite challenging market conditions
Navigating extensive diligence process without interrupting the business
Outcome: In April 2023, CRA was acquired by Flourish Research Holdings, LLC (“Flourish Research”), a large clinical trial site network in the U.S.
https://www.casselsalpeter.com/wp-content/uploads/2024/05/CS_Website-Case-Study-Logos_05.03.24_InRegen-copy.jpg321385roaradminhttps://www.casselsalpeter.com/wp-content/uploads/2025/04/CasselSalpeter_15th-Anniversary-Logo_Website-Header_1112-x305_Option-2-1030x283.pngroaradmin2023-04-01 15:26:012024-05-03 18:01:22Flourish Research Holdings, LLC Acquired Central Research Holdings
Background: Firecom, Inc. (“Firecom”), based in Woodside, NY, is the largest fire alarm company in New York City, servicing approximately 800 high-rise buildings, and is one of only five companies in the U.S. to manufacture its own fire life safety systems for high-rise buildings.
Cassel Salpeter:
Served as financial advisor to the company
Ran a highly-focused competitive sales process, identifying and contacting strategic buyers
Assisted in the structuring, negotiating, and closing of the transaction
Challenges:
Maximizing and delivering value for synergies
Managing ownership and operational complexities
Navigating extensive diligence review process
Outcome: In June 2022, Firecom was acquired by Corbett Technology Solutions, Inc. (“CTSI”), a leading provider of communication, collaboration, life-safety, and security solutions for clients across the East Coast. CTSI is a portfolio company of Wind Point Partners.
https://www.casselsalpeter.com/wp-content/uploads/2024/05/CS_Website-Case-Study-Logos_05.03.24_Firecom.jpg321385roaradminhttps://www.casselsalpeter.com/wp-content/uploads/2025/04/CasselSalpeter_15th-Anniversary-Logo_Website-Header_1112-x305_Option-2-1030x283.pngroaradmin2023-03-03 14:08:552024-05-03 18:01:37Corbett Technology Solutions, Inc. Acquired Firecom
Background: Multi-Specialty Research Associates (“MSRA”), based in Lake City, FL, is a founder-owned clinical research site, conducting Phase I-IV clinical trials. Since its inception, MSRA, a leader in clinical trials, has conducted clinical trials for leading sponsors in therapeutics, vaccines and diagnostics.
Cassel Salpeter:
Served as financial advisor to the company
Ran a focused, competitive sales process, identifying and contacting strategic and financial buyers
Successfully identified a strategic buyer interested in expanding its operations in Florida
Was extensively involved in the process from buyer selection through closing
Challenges:
Expedited sale and due dilligence process to ensure the sellers timeline was met
Balancing seller’s objectives to maximize value while preserving organizational structure
Outcome: In May 2022, MSRA was acquired by M3 Wake Research, headquartered in Raleigh, NC, an integrated organization of premier investigational sites, with over 16 research locations throughout the U.S.
https://www.casselsalpeter.com/wp-content/uploads/2022/05/MSRA-Logo_1x1.jpg217218roaradminhttps://www.casselsalpeter.com/wp-content/uploads/2025/04/CasselSalpeter_15th-Anniversary-Logo_Website-Header_1112-x305_Option-2-1030x283.pngroaradmin2023-03-02 15:34:402024-01-12 16:22:19M3 Wake Research acquired MSRA Company
Background: BrandsMart U.S.A. (“BrandsMart”), based in Fort Lauderdale, FL, is a leading Southeast U.S. appliance and electronics retailer, offering a wide selection of brands, and thousands of products, including appliances, consumer electronics and computers, furniture, and other home goods.
Cassel Salpeter:
Served as financial advisor to the company
Facilitated the due dilligence process, working closely with the team to expeditiously and clearly answer acquirer’s questions
Assisted in the structuring, negotiating, and closing of the transaction
Challenges:
Ensured the desires were met to carry on the company legacy after decades of family ownership
As it was an unsolicited transaction, the seller was not fully prepared for the nuances of a sales process
Extensive due dilligence process without interrupting business, while working to meet the timing needs of a public company acquirer
Outcome: In April 2022, BrandsMart was acquired by The Aaron’s Company (NYSE: AAN), a leading technology-enabled, omnichannel provider of lease-to-own and purchase solutions with headquarters in Atlanta, GA.
https://www.casselsalpeter.com/wp-content/uploads/2024/05/CS_Website-Case-Study-Logos_05.03.24_BrandsMartUSA.jpg321385roaradminhttps://www.casselsalpeter.com/wp-content/uploads/2025/04/CasselSalpeter_15th-Anniversary-Logo_Website-Header_1112-x305_Option-2-1030x283.pngroaradmin2022-11-02 16:52:342024-05-03 18:02:02The Aaron’s Company acquired BrandSmart U.S.A.
Background: EveryMundo (“EveryMundo, LLC”), based in Miami, FL, is the leader in SaaS fare marketing technology focused on helping airlines, travel, and events businesses maximize their reach and engagement, enabling deeper relationships with their customers across multiple channels to bypass third-party aggregators and drive direct booking opportunities.
Cassel Salpeter:
Served as financial advisor to the Company
Ran a focused, competitive sales process, identifying and contacting strategic and financial buyers
Successfully identified a strategic acquirer looking to gain greater market penetration and enhance its digital consumer engagement offerings
Challenges:
Helping potential buyers understand EveryMundo’s rapid growth trajectory, sustainability, and expansion into new adjacent markets
Maintaining tight timeline for transaction process without interfering with business growth trajectory
Outcome: In November 2021, EveryMundo was acquired by PROS Holdings, Inc. (NYSE: PRO), a provider of SaaS solutions optimizing shopping and selling experiences with headquarters in Houston, TX.
https://www.casselsalpeter.com/wp-content/uploads/2024/05/CS_Website-Case-Study-Logos_05.03.24_EveryMundo.jpg321385roaradminhttps://www.casselsalpeter.com/wp-content/uploads/2025/04/CasselSalpeter_15th-Anniversary-Logo_Website-Header_1112-x305_Option-2-1030x283.pngroaradmin2022-11-01 17:51:292024-05-03 18:02:15PROS Holdings, inc. acquired EveryMundo
Background: Comprehensive Eye M.D. (“Comprehensive Eye”), based in Long Island, NY, is a physician-owned and operated ophthalmology practice. Comprehensive Eye provides patients with best-in-class ophthalmologic medical and surgical care.
Cassel Salpeter:
Served as financial advisor to the Company
Assisted company in exploring strategic alternatives including the sale of the company
Introduced and evaluated potential strategic partners
Worked closely with physician owner to navigate all phases of the sale process and achieve optimal transaction for a long-time, closely held business
Challenges:
Sale process conducted during pandemic
Ensuring seamless transition after decades of physician ownership
Maximizing and delivering value for synergies
Navigating extensive diligence review process
Outcome: In October 2021, Comprehensive Eye was acquired as part of a significant regional roll-up strategy by Spectrum Vision Partners, a portfolio company of Blue Sea Capital.
Background: Opis Management Resources, LLC and Gabriel Living Centers, LLC (“Opis”), founded in 2003 and based in Tampa, FL, is one of Florida’s leading providers of long-term and post-acute care, comprised of 10 skilled nursing facilities and an assisted living facility offering comprehensive rehabilitation, advanced practitioner, and community-based services throughout Central Florida.
Cassel Salpeter:
Served as financial advisor to the Company
Conducted a robust sales process, identifying and contacting over 100 strategic and financial parties
Successfully identified a strategic buyer interested in expanding its operations in Florida
Challenges:
Facilities impacted by COVID-19 pandemic
Completed sales, marketing, and closing virtually
Outcome: In January 2021, Opis was acquired by Citadel Consulting Group, LLC, who owns and operates multiple nursing homes and care centers in Florida, as well as in other parts of the U.S., and has an extensive track record of providing a high standard of care.
https://www.casselsalpeter.com/wp-content/uploads/2024/05/CS_Website-Case-Study-Logos_05.03.24_Opis.jpg321385roaradminhttps://www.casselsalpeter.com/wp-content/uploads/2025/04/CasselSalpeter_15th-Anniversary-Logo_Website-Header_1112-x305_Option-2-1030x283.pngroaradmin2021-01-01 15:16:052024-05-03 18:03:22Citadel Consulting Group, LLL acquired Opis
Background:Westchester General Hospital, Inc. (“Westchester”), founded in 1967 and based in Miami, FL, is a 125-bed, family-owned acute care hospital providing quality, patient-centered care. Westchester also helped develop a graduate medical education program that has trained hundreds of physicians who serve across the nation.
Cassel Salpeter:
Served as financial advisor to the Company
Conducted a robust sales process, identifying and contacting over 100 strategic and financial parties
Successfully identified an international buyer that was looking to expand their footprint in Florida
Challenges:
Distressed operations with negative cash flow
Ensuring a smooth transaction while dealing with the negative impacts of the COVID-19 pandemic
Navigating the ever-changing Paycheck Protection Program and CARES Act guidelines relating to mergers and acquisitions
Outcome: In October 2020, Westchester was acquired by Sanitas USA, Inc. a subsidiary of Keralty SAS, an international health enterprise leader in patient-centered care and health outcomes.
https://www.casselsalpeter.com/wp-content/uploads/2024/05/CS_Website-Case-Study-Logos_05.03.24_Westchester.jpg321385roaradminhttps://www.casselsalpeter.com/wp-content/uploads/2025/04/CasselSalpeter_15th-Anniversary-Logo_Website-Header_1112-x305_Option-2-1030x283.pngroaradmin2020-10-01 20:22:382024-05-03 18:03:33Westchester General Hospital acquired by Sanitas
Background: Moviefone, a subsidiary of Helios and Matheson Analytics, Inc., is an entertainment information and marketing service that delivers movie showtimes, trailers, TV schedules, streaming information, cast and crew interviews, and editorial coverage.
Cassel Salpeter:
Served as financial advisor to the Company
Conducted a robust sales process, identifying and contacting a broad set of strategic and financial parties
Provided assistance throughout all phases of the Chapter 7 Section 363 sales process, due diligence, and auctions
Challenges:
Moviefone was losing value over time due to limited attention and resources; the assets needed to be sold in a short time frame in order to preserve value
Limited information and resources available at the Company
Maximizing the value of the estate during a global pandemic
Outcome: On March 19, 2020, the court approved the sale of the Moviefone assets to Born In Cleveland, LLC. Additional assets were also sold as part of the bankruptcy sales process.
https://www.casselsalpeter.com/wp-content/uploads/2024/05/CS_Website-Case-Study-Logos_05.03.24_Moviefone.jpg321385roaradminhttps://www.casselsalpeter.com/wp-content/uploads/2025/04/CasselSalpeter_15th-Anniversary-Logo_Website-Header_1112-x305_Option-2-1030x283.pngroaradmin2020-04-01 20:20:372024-05-03 18:03:47Moviefone Assets sold to Born In Cleveland, LLC