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The Aaron’s Company acquired BrandSmart U.S.A.
Background: BrandsMart U.S.A. (“BrandsMart”), based in Fort Lauderdale, FL, is a leading Southeast U.S. appliance and electronics retailer, offering a wide selection of brands, and thousands of products, including appliances, consumer electronics and computers, furniture, and other home goods.
Cassel Salpeter:
Served as financial advisor to the company
Facilitated the due dilligence process, working closely with the team to expeditiously and clearly answer acquirer’s questions
Assisted in the structuring, negotiating, and closing of the transaction
Challenges:
Ensured the desires were met to carry on the company legacy after decades of family ownership
As it was an unsolicited transaction, the seller was not fully prepared for the nuances of a sales process
Extensive due dilligence process without interrupting business, while working to meet the timing needs of a public company acquirer
Outcome: In April 2022, BrandsMart was acquired by The Aaron’s Company (NYSE: AAN), a leading technology-enabled, omnichannel provider of lease-to-own and purchase solutions with headquarters in Atlanta, GA.
https://www.casselsalpeter.com/wp-content/uploads/2022/04/BrandSmart_USA.png400400roaradminhttp://www.casselsalpeter.com/wp-content/uploads/2021/05/CS-Logo-for-Assets-Post-10-Year-Branding_Website_04.28.21_Draft01.pngroaradmin2022-11-02 16:52:342024-01-12 16:23:54The Aaron’s Company acquired BrandSmart U.S.A.
