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CASE STUDY: ENVIROSCENT, INC.
Background: Enviroscent, Inc. (“Enviroscent”), headquartered in Atlanta, GA, is an eco-friendly nontoxic air freshener company manufacturing and selling products for use in the home, car, and more. In December 2024, Enviroscent filed for Chapter 11 bankruptcy protection.
Cassel Salpeter:
Served as investment banker to the company
Conducted a global sales process, identifying and contacting a broad group of more than 140 public and private companies, focused on consumer products, specifically fragrance and air-care goods
Facilitated management calls and due diligence by interested parties
Challenges:
Identifying suitable buyers in a highly-specialized, fragmented market
Communicating the value of the company’s differentiated brand and nontoxic scent and scent diffusion technology
Evolving tariff policies disrupted supply chains, making future growth projections challenging to forecast
Outcome: In August 2025, the court approved Enviroscent’s plan of reorganization, funded by a group of investors.
https://www.casselsalpeter.com/wp-content/uploads/2025/09/enviroscent_logo-scaled.webp25602560Ignacio Ruizhttps://www.casselsalpeter.com/wp-content/uploads/2025/04/CasselSalpeter_15th-Anniversary-Logo_Website-Header_1112-x305_Option-2-1030x283.pngIgnacio Ruiz2025-09-09 13:29:572025-09-09 16:03:00CASE STUDY: ENVIROSCENT, INC.
Background: Enviroscent, Inc. (“Enviroscent”), headquartered in Atlanta, GA, is an eco-friendly nontoxic air freshener company manufacturing and selling products for use in the home, car, and more. In December 2024, Enviroscent filed for Chapter 11 bankruptcy protection.
