Cassel Salpeter & Co. LLC Represents Convert IT Marketing LLC, in its Sale to Abbey Road Capital LLC

Cassel Salpeter & Co. LLC served as exclusive financial advisor to Convert IT Marketing LLC, a leading performance-based digital marketing company to the legal vertical, on its sale to Abbey Road Capital LLC.
Founded in 2011, Convert IT Marketing provides outsourced pay-per-click marketing solutions for local law firms in specialty practices throughout the U.S. The company’s unique and proprietary strategies deliver superior performance to its 500+ customers in terms of cost and quality of leads, placing it in the top 1% of all digital marketers serving the legal vertical.
“The decision if and when to sell a company is a difficult one,” said Convert IT Marketing Owner and Founder Paul Rubenstein. “I spoke to several advisors and made a decision to move forward after speaking with Cassel Salpeter. I felt Cassel Salpeter had my best interests in mind from pre-engagement to post-close.”
“We enjoyed working with Paul on this transaction,” said Ranjini Chandirakanthan, Managing Director and Head of the Technology Practice for Cassel Salpeter. “We worked hard to minimize the disruption to the business and we are happy to be part of a great result for the company.”
“Paul and his team have built a tremendous business in Convert IT Marketing,” said Todd House, Managing Partner of Abbey Road Capital. “With a superior customer value proposition and a highly scalable platform, Convert IT Marketing is a clear leader in providing digital marketing services to the legal vertical. We are thrilled that Cassel Salpeter introduced us to the company and guided the company and the entire deal team to a successful close.”

About Cassel Salpeter & Co.

Cassel Salpeter & Co. LLC is an independent investment banking firm that provides advice to middle market and emerging growth companies in the U.S. and worldwide. Together, the firm’s professionals have extensive experience providing private and public companies with a broad spectrum of investment banking and financial advisory services, including: mergers and acquisitions; equity and debt capital raises; fairness and solvency opinions; valuations; and restructurings, such as 363 sales and plans of reorganization. Co-founded by James Cassel and Scott Salpeter, the firm provides objective, unbiased, results-focused services that clients need to achieve their goals. Personally involved at every stage of all engagements, the firm’s senior professionals have forged relationships and completed hundreds of transactions and assignments nationwide. The firm’s headquarters are in Miami. Member FINRA and SIPC. More information is available at