The Lang Companies, Inc.

  • Background: Headquartered in Waukesha, Wisconsin, The LANG Companies, Inc. is a leading supplier of specialty consumer and gift products, offering some of the most well-known brands in the industry. Lang delivers innovative and exclusive products while holding licensing rights for several professional sports league, college, and other brands.
  • Cassel Salpeter:
    • Served as exclusive financial advisor to the Company
    • Ran a competitive sales process, identifying and contacting over 150 strategic and financial parties
    • Provided assistance throughout all phases of the sales process, due diligence, and auction through closing
  • Challenges:
    • Undertaking the sale of a specialized niche business within the declining calendar segment of the consumer products industry
    • Navigated the sale process after the Company underwent several strategic changes due to successful and failed initiatives
    • Maximized value and provided an exit for private equity investors and shareholders, while identifying a strategic partner looking to continue the legacy of the Company
  • Outcome: In July 2016, The LANG Companies, Inc. was sold to IG Design Group plc, a UK based designer and manufacturer of gift packaging and greetings, social expression giftware, stationery and creative play products.