Miami digital marketing firm EveryMundo acquired in $90M deal

By Ashley Portero
November 30, 2021 

EveryMundo, a Miami company that develops marketing software for airlines, was acquired by Pros Holdings in a deal valued at $90 million.

The acquisition will enable EveryMundo to take the “next step” in its quest to elevate marketing and growth opportunities for airlines and other businessto-business organizations, said co-founder and president Seth Cassel.

“The cultural fit with PROS is what makes this combination so unique and compelling and why we will further transform the brand experiences all businesses deliver,” he added.

Under the terms of the transaction, Pros (NYSE: PRO), a software-as-a-service firm headquartered in Houston, paid $80 million in cash at closing and $10 million in future stock. Baird and Cassel Salpeter & Co. LLC served as financial advisers to EveryMundo in the transaction.

Founded in 2006, EveryMundo provides “fare marketing” technology to airlines – including American Airlines and Japan Airlines Vacations – designed to increase customer engagement and long-term brand loyalty. It also assists other travel-related and recreational brands like Greyhound and Tennis Australia, according to a news release. The company has more than 140 employees.

Pros uses artificial intelligence-powered SaaS to optimize online shopping interactions across several industries, including airlines, automative, consumer goods and health care. Its platform gathers data to understand buyer preferences and deliver personalized recommendations to buyers.

Pros CEO Andrew Reiner said acquiring EveryMundo will help all of its portfolio companies deliver superior online shopping experiences.

“Brands have no choice but to be present everywhere their customers and prospects find themselves,” he added. “But winning in today and tomorrow’s market will require brands to earn more direct engagement and deliver the experiences their customers value most.”

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Q3 2021 Healthcare Investment Banking Report

Rounding Out Veteran Team, Cassel Salpeter & Co. Welcomes New Analyst Francisco Belliard

Committed to providing world-class independent investment banking services to middle-market and emerging growth companies, Cassel Salpeter is pleased to announce the addition of up-and-coming financial professional Francisco Belliard, who joins the firm as an analyst. 

In this role, Francisco will bring his research, analytical, and critical thinking skills to assist the firm in its investment banking advisory services, including conducting valuations. 

“Delivering the best services to our clients requires a well-rounded team of veterans, as well as rising stars like Francisco who are capable of bringing financial industry acumen, impeccable analytical skills, and a fresh perspective to our work,” said President and Co-Founder Scott Salpeter. “Francisco already shows signs of being capable of bringing thoughtful analysis and new energy to our already proven and experienced team. We look forward to his contributions at Cassel Salpeter.”


Prior to joining Cassel Salpeter, Francisco interned in the tax and legal division at KPMG Dominicana. Having graduated magna cum laude with a double major in international business and finance from Florida International University, he is a member of two academic honor societies: Beta Gamma Sigma and Tau Sigma. 

Click to learn more about Francisco

About Cassel Salpeter & Co., LLC
Cassel Salpeter & Co. is an investment banking firm with professionals who have more than forty years of financial experience. They deliver smart, straightforward advisory services to middle-market companies across America. With a thorough understanding of their clients’ industries and a keen sense of the economy, the Cassel Salpeter team provides independent, timely advice so clients can capitalize on a rapidly changing global environment. Headquartered in Miami, Florida, Cassel Salpeter is led by James Cassel and Scott Salpeter. Member FINRA and SIPC.

Why New White House Dashboard Could— Or Can’t—Help Address The Supply Chain Crisis

By Edward Segal

November 10, 2021

The White House’s new supply chain dashboard is a twice monthly collection of metrics that tracks the progress of delayed imported goods at the ports of Los Angeles and Long Beach and in the economy at large. The true value of the dashboard remains to be seen, however, with the prospect that the measuring tool could have unintended consequences.

Thomas Goldsby is the Haslam Chair of Logistics at the University of Tennessee’s Master’s of Science in Supply Chain Management. He thought the new high-level metrics, “…are helpful first steps but they don’t do anything to save Santa in 2021. They will be helpful in 2024 and beyond but the actions needed now [to address the supply chain crisis] should’ve been taken years ago.”

Today at the Port of Baltimore, the White House said President Joe Biden will detail what his administration has already done to get supply chains moving to help lower prices, speed up deliveries and address shortages.

Improved Communication

Daniel Dreyfus is the global customs leader and executive director of consulting at Ernst & Young. He observed that, “The supply chain dashboard is a step in the right direction to improve communication between the public and private sector so they can work together more effectively to navigate ongoing supply chain challenges.

“Every supply chain is different, if not unique, and each movement is different for reasons that include the impacts of elements beyond anyone’s control, such as issues related to Covid-19 most recently, or something perennial like extreme weather,” he said.

“Having more transparency into the current state of broader supply chain issues may help global supply chain operators and logisticians plan for contingencies more effectively,” Dreyfus concluded.

Too Long Of A Lag Time

Ali Hasan Raza is the co-founder and CEO of ThroughPut Inc., an artificial intelligence supply chain platform. He noted that, “While having visibility from end-to-end may help identify problems, updating the dashboard every two weeks is too much of a lag to actually act on operations. In short, you won’t be able to manage any better, but at least you will be able to see what’s happening.

A Database For Consumers And Distributors

Carla Saunders, operations manager of Consumer’s Health Report, said the dashboard, “will ultimately serve as a database for the consumer and distributors so they can move accordingly and receive updates on major imports such as automobiles, electronics, and other supplies.

She speculated that other “platforms down the road could potentially provide the country with additional accurate data to avoid a country-wide financial crisis, considering that AI has shown promising results in analyzing, determining and preventing financial disasters- the same formula can be applied to other problems within the country.”

Not Much Useful Information

James Cassel, cofounder and chairman of Miami-based investment bank Cassel Salpeter & Co. He said the new White House supply chain dashboard “doesn’t yet provide much useful information to help address [the country’s] logistics bottleneck.

“The dashboard provides information about the problem, but it’s not information that can really help solve the problem. What needs to be provided is a way of addressing whether or not incoming shipments can be diverted to other ports, whether they have available capacity, and whether or not trucks can be diverted to more expeditiously bring in products and get them to their final destinations.”

Taking A Process View

Ravin Jesuthasan, global transformation leader at Mercer, noted that, “The dashboard is made up of three metrics that track the movement of product from when they get here, when they are unloaded and when they hit the stores. The dashboard is a great example of taking a process view of a problem and identifying indicators at the most critical pain points in the process.

“It would be too easy to focus on one metric (e.g., no. of ships at anchor) but that only tells you one part of the story. Organizations experiencing the pains of the widespread labor shortages would be advised to approach the problem with a similar set of process metrics so they can diagnose the key drivers of their specific workforce challenges.”

Will Not Solve Many Pressing Issues

Oren Zaslansky, CEO of Flock Freight, observed that, “While a dashboard will certainly shed some light on the ongoing supply chain challenges, it will not solve many of the more pressing issues that need to be addressed.

For example, trucks that are not utilizing all available space to move freight, thus increasing the need for additional trucks and drivers. If the government was more focused on filling trucks, without impacting dwell times and transit speed, there would be a more significant impact to supply chain management.”

Useful For Forecasting And Planning

Dwight Morgan is executive vice president of business development at M. Holland Company, an international thermoplastic resin distributor. He counseled that, “A central repository for supply chain statistical trends will be useful to help companies forecast and plan. However, it will be important that it not be a political exercise. It might be better for it to be sponsored by a nonpartisan entity rather than the White House.

“Given the dynamics of supply chain challenges and the likely duration, greater frequency [than every two weeks] for a longer period would be in order. In reality, there’s probably little the government can do to quickly alleviate many supply chain pressures, since they are driven by the pandemic and its asymmetrical impacts on the global economy.“

Provides Data That Companies Already Know

Abe Eshkenazi is the CEO at the Association for Supply Chain Management. He noted that, “While the new White House dashboard may provide good information, it’s likely data that companies already know.

“The necessary changes are at every step of the supply chain, data is just one critical aspect. There are simply not enough workers to manage the supply chain crisis, and until more people are hired and trained in supply chain roles, we cannot expect to see drastic improvements.”

A Weapon In Future Trade War Against China?

Michael Gravier is an expert in global supply chain management and a professor of marketing at Bryant University. He said, “the massive scale of evolution in our society and economy demand that we take action, or at least we study what’s happening.

“One fear is that the dashboard will also be used as a weapon in the cold war arsenal for a trade war against China. China will no doubt respond soon with a similar tool. Nobody has forgotten the importance of economics to the fall of the Soviet Union, and the bringing of China into the world trade order was a critical move in that long strategy,” he said.

“In the long run, the dashboard is a brilliant move. We are just at the beginning of understanding global supply chains and how they influence trade…this understanding will inform legislators and policy makers and guide the executive branch in its enforcement and oversight,” Gravier predicted.

What’s Needed Next

Supply chain engineer Barry Bradley noted that the White House dashboard shows the what—one source of truth for the scale of the problems in the U.S. supply chain. What’s needed now to fix the problems is a dashboard for the why—root causes of supply chain bottlenecks stopping goods from reaching their destinations. “With visibility into the why the action need is more clear and bottlenecks are more quickly removed, resulting in a safer, cheaper and more resilient supply chain,” he said.


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