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CASE STUDY: PLANTA GROUP
Background: CHG US Holdings LLC d/b/a PLANTA GROUP (“Planta”), headquartered in Miami, FL, is an upscale 100% plant-based vegan restaurant group with locations throughout North America. In May 2025, Planta filed for Chapter 11 bankruptcy protection.
Cassel Salpeter:
Served as investment banker to the company
Conducted a global sales process, identifying and contacting a broad group of more than 90 public and private companies focused on hospitality and/or upscale dining
Provided assistance throughout all phases of the Chapter 11 Section 363 sale process, due diligence, and closing
Challenges:
Identifying suitable buyers in a highly-specialized, niche market, with changing consumer preferences
Communicating the value of the unique vegan dining concept, despite underperforming locations following the COVID-19 pandemic
Expedited sale process due to limited funding for the bankruptcy
Outcome: In August 2025, the court approved the sale of certain assets to New CHG U.S. Holdings, LLC (“New CHG U.S. Holdings”), an affiliate of Anchorage Capital Group. Planta plans to continue operating several strong-performing locations across the United States and Canada.
https://www.casselsalpeter.com/wp-content/uploads/2025/09/Diseno-sin-titulo-5.png400400Ignacio Ruizhttps://www.casselsalpeter.com/wp-content/uploads/2025/04/CasselSalpeter_15th-Anniversary-Logo_Website-Header_1112-x305_Option-2-1030x283.pngIgnacio Ruiz2025-09-08 16:25:392025-09-09 16:03:11CASE STUDY: PLANTA GROUP
Background: CHG US Holdings LLC d/b/a PLANTA GROUP (“Planta”), headquartered in Miami, FL, is an upscale 100% plant-based vegan restaurant group with locations throughout North America. In May 2025, Planta filed for Chapter 11 bankruptcy protection.
