Onion Crunch, LLC


  • Background: Headquartered in New York, NY, Onion Crunch is an all-natural and Kosher crispy, crunchy, fried onion topping in the United States. Onion Crunch is a consumer product goods company specializing in building a brand in the foods industry.
  • Cassel Salpeter:
    • Served as financial advisor to the Company
    • Identified and introduced strategic investors
  • Challenges:
    • Introduction of international product into U.S. market under a new brand
    • Novelty food products in a highly-focused segment
  • Outcome: In January 2013, Onion Crunch received equity financing from strategic investors.